In a series of experiments set in different contexts, we found that high potential can be more appealing than equally high achievement.
First Round Review keep putting out excellent articles, but every now and then one of them is a must read. The post Master the Art of Influence — Persuasion as a Skill and Habit is definitely in this category – especially when you’re pitching or selling something. This article gives a great overview with concise and concrete examples on how to persuade people for your ideas, companies, views or products.
The TED talk “How Great Leaders Inspire Action” is a classic but I came across it quite recently.
You could substitute leaders with organizations or companies. The end result is the same. When there is a clear defined WHY, it’s easier to persuade people on your HOW and WHAT. This applies to defining, building and selling your product through hiring members for your team. If you can’t clearly define WHY, then HOW and WHAT does not really matter. It will never be as convincing.