11% of US households have cut the cable

I cut the cable 5 years and have not looked back since, but I am still in the minority. Only 11% of the households in the US have cut the cable and went exclusively to streaming. Part of the reason is the unavailability of sports but ESPN is launching a new streaming service this month – finally. It’s even reasonably priced at $4.99 / month.

I’m surprised that the number of TV viewing hours on streaming is still so low – it’s actually the same as number of households which cut the cord. You could conclude that cablecutters today are not watching as many TV hours as everyone else. I do expected it to be higher. Perhaps there’s a difference between TV watching and TV as background noise which is skewing the statistics. Also I wonder how well viewing habits of services like YouTube and Twitch are captured in these.