​Social Media Use in 2018 – PEW Research

PEW Research issued a report on social media use by Americans.

Nothing really new under the sun this report, usage is same for the major players and up for the runner ups. They didn’t research anything about usage in this report, but I bet the usage has changed significantly over the last few years. I think people create less and more passively consume. In line with we stopped referring to them as social networks but social media – something to passively consume, created by a select group of actors.

20% Of Customers Bring In 50%+ of Revenue

Second Measure analyzes credit card transactions. In their analysis they found that just 20% of customers were responsible for more than 50% of the revenue for the top 1000 companies they have transaction data available. The average top 20 customer spends 8x more than the average bottom 80% customer.