First they ignore you

First they ignore you, then they laugh at you, then they fight you, then you win

Last week, the news came out that IBM was acquiring Red Hat. On some random place, I stumbled on this photo. It made me smile:

Even though it’s unclear where this quote comes from and probably not from Gandhi, it’s still a great quote.

This is often how it goes in startups. Especially if you don’t have a free consumer product which goes viral like 99.99% of all startups. Often you get dismissed as “it’s just a feature” or “it’s a toy“.