This week's news brought major alliances being forged in autonomous vehicle industry. Hertz and Apple are teaming up and Avis teams up with Google. The car industry is gearing up towards a major paradigm shift and it's going to be interesting. In other news, the push back on ad blocking seems to be working, Facebook is joining Twitter and Snap with a new focus on TV and EU commission fines Google for unfair competition in the shopping aggregation sphere.