Consumers do not like to start from scratch
Blank Canvas Syndrome and Co-Creation
Blank canvas syndrome (BCS) is similar to what blank page syndrome is for writers — also called writer’s block. You do not know where to start. You have the tools or skills but there is no idea, no creativity. If you ask people what they would like to draw with 3D drawing software they have no idea. The blank canvas is staring in their face.