In a series of experiments set in different contexts, we found that high potential can be more appealing than equally high achievement. Our studies uncovered this in situations ranging from basketball player evaluations to hiring decisions, to salary offers, to grad school admissions recommendations. We also saw it in perceptions of artistic talent and in people’s intentions to try a restaurant. In general, potential seems to engender greater interest than achievement.
This is very counter-intuitive on a rational level.
Fault-tolerant while high-achieving company culture
High standards but forgiving
The heartbeat of a company
Rarely bottom up
Culture starts at the top
Self-Destructive Behavior of Entrepreneurs