Zakary Tormala: Mere Potential Can Be More Important Than Achievement
In a series of experiments set in different contexts, we found that high potential can be more appealing than equally high achievement. Our studies uncovered this in situations ranging from basketball player evaluations to hiring decisions, to salary offers, to grad school admissions recommendations. We also saw it in perceptions of artistic talent and in people’s intentions to try a restaurant. In general, potential seems to engender greater interest than achievement.
This is very counter-intuitive on a rational level.
Fault-tolerant while high-achieving company culture
High standards but forgiving
A culture of a company consists of a few fundamental values which the staff of a company holds dear.…
Keep your eye on the prize
The path is never straight
One of the things, I’ve learned with running startups is that the path to any strategic goal is nev…
Analysis of credit card transactions
20% Of Customers Bring In 50%+ of Revenue
Second Measure analyzes credit card transactions. In their analysis they found that just 20% of cust…
Hey, I followed the rules! What more do you expect from me?
Corporate rules and rigidness
This post is from the “attic”. I wrote it a few years ago. When I was speaking to employees of a lar…