It ain’t done when it’s done

Little things

A few years ago, I bought a car. I had a great conversation with the sales guy and the whole experience was very pleasant. I got to test drive it and we discussed a couple of things which were wrong with it and they would fix them. At closing, I asked if they could put on license plate holders without any markings on it. It’s a personal thing, but I don’t want to drive around with free advertising for the dealer. After a couple of days, I picked up the car and the sales guy was happy to see me. We had a short pleasant chat and then he asked me to pick up the plate holders from the parts desk. I was a bit confused by that but did as asked. He had them set “aside” for me. I went over and they gave me my plate holders. They were exactly as I wanted them. And then they charged me $39 for them.

I picked up my car and never went back to them. My car is maintained somewhere else.

The moral of the story is that little things matter. Overall the $39 was peanuts compared to the sales price of the car. It wasn’t even worth debating over, but it did set a tone which made me choose another dealer to maintain my car. I’m typically a very loyal person to a business. If you treat me well, you’ve a customer for life. If you don’t, I couldn’t care less. I think this applies consciously or subconsciously to many transactions you do. The transaction doesn’t end when the signature is on the paper and the money has exchanged hands. It’s a continuous effort to get someone’s business and do the best you can.

The first transaction with a new company like in this story is the most critical. You’ve no creds as a business with this customer. If this would’ve happened to a dealer I’ve been doing business with for years, I would’ve said something. Now I let it go, I’ve nothing to lose. I’ve no relationship with you and I rather spent my effort on building one with someone else.

Attention and awareness are not the same things


Yesterday, I remarked that is funny how the brain works. I am that person who judges when I go to a …

A simple realization with profound insight

What Drives You

Yesterday, someone asked me what drove me. It’s a good question. Some people know from “birth” what…

The mind is a funny thing

Dealing with life

When you are doing something hard or dealing with major life events, you are trying to get through i…

Keep your eyes on the prize

The road not taken

A long time ago, I was chatting with an HR manager at Philips. He was a veteran. At the time Shapewa…