The new normal for generation Z

Virtual money

My 9-year old son asked me this weekend if we could go to the toy store. I asked him why. He told me that he wanted to exchange some gift cards he had for this store. I asked, “what do you want to buy?”. He said, “buy? I want to exchange them for Playstation gift cards.” “Oh”, I said, “what do you want to do with those?”. He said, “I want to load up my Playstation account so I can buy some V-Bucks and get some gear on Fortnite.”

He figured this out on his own. I was impressed.

I tried explaining this to my 72-year old parents and  I lost them at “V-Bucks”. They’ve no idea and they’ll never grasp how a free game like Fornite can earn billions of dollars with selling virtual goods. And that’s ok.

Still a thing in 2018

Business Cards

This week, I was at a conference. One of the established rituals is to exchange business cards. It n…

Marketeers’ relentness efforts for your attention

Notification spam

One of my pet peeves is notification spam. Yesterday, I got one from Apple TV reminding me to watch …

It’s not hard at all

Replacing an iPhone battery myself

After a somewhat unsatisfying experience with scheduling an appointment at the Apple Store to get t…


Year mix 2018 by Armin van Buuren

I love EDM and more specifically the trance genre. It goes by many names like progressive trance, u…