My 9-year old son asked me this weekend if we could go to the toy store. I asked him why. He told me that he wanted to exchange some gift cards he had for this store. I asked, “what do you want to buy?”. He said, “buy? I want to exchange them for Playstation gift cards.” “Oh”, I said, “what do you want to do with those?”. He said, “I want to load up my Playstation account so I can buy some V-Bucks and get some gear on Fortnite.”
He figured this out on his own. I was impressed.
I tried explaining this to my 72-year old parents and I lost them at “V-Bucks”. They’ve no idea and they’ll never grasp how a free game like Fornite can earn billions of dollars with selling virtual goods. And that’s ok.
Marketeers’ relentness efforts for your attention
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