The TED talk “How Great Leaders Inspire Action” is a classic but I came across it quite recently. You could substitute leaders with organizations or companies. The end result is the same. When there is a clear defined WHY, it’s easier to persuade people on your HOW and WHAT. This applies to defining, building and selling your product through hiring members for your team. If you can’t clearly define WHY, then HOW and WHAT does not really matter. It will never be as convincing.
Second Measure analyzes credit card transactions. In their analysis they found that just 20% of customers were responsible for more than 50% of the revenue for the top 1000 companies they have transaction data available. The average top 20 customer spends 8x more than the average bottom 80% customer.
You always end up with less when working at an early-stage startup. The company grows and you've to give away roles and responsibilities to others. It is inevitable for a growing company. But it's ok.